Social media – it is everywhere, but is it right for your organization? Here are a few questions to help figure out whether social media can help your organization.
What are your goals (in general) for your business? Does it have to do with connecting people to information you have or motivating them to do something? [...]
You formulated a social media strategy, you have an editorial calendar of content and you are ready to interact with your followers (both positive and negative). Every one has been prepped on the social media team, and it all is running smoothly…
An employee tweets on their own personal account something that sends the [...]
On an episode of “2 Broke Girls,” Kat Denning’s sarcastic character, Max, quipped, ”Twitter is stupid, and Instagram is for people who can’t read.” We will unpack that statement a bit more later, because Twitter does have it’s moments (good and bad).
Instagram is definitely on the rise and with that the worry that it will [...]
As I mentioned in the post, WHAT is PR and marketing?, PR is about connecting with your audience. We now need to build multi-directional communication not just key messages, ads and banners.
Here’s a good perspective in the Huffington Post from my former agency, Porter Novelli, about why it’s called “public relations.”
The WHY, What, When, Who and How of PR & Marketing
Public Relations (PR) and marketing is the voice, eyes and ears of your organization. It helps connect you to your target audience and drives the right people to your company or organization so you can accomplish your business goals. Every business [...]
The Why, WHAT, When, Who and How of PR & Marketing
PR is about reputation. It helps people understand what your organization does and why it does it. As the eyes and ears of the company or organization, it monitors the marketplace to understand vital shifts in business and audience. As the voice of the company or [...]
The Why, What, WHEN, Who and How of PR & Marketing
PR & marketing is done at almost all stages of a business cycle from start-up idea to product. It is often used to increase awareness and show value when a company needs to:
Secure funding Recruit employee, partners and collaborators Prepare for first IPO Execute a marketing [...]
The Why, What, When, WHO and How of PR & Marketing
In client-based organizations, every employee is doing PR and Marketing, especially anyone who interacts with a client. Although the burden level differs (e.g. sales directors and leads must have a much higher working knowledge than a project coordinator), yet everyone must understand the core business messages and values to [...]
The Why, What, When, Who and HOW of PR & Marketing
PR & marketing is done in alignment with business goals. When done right, it is more than the sum of the parts. Many times PR & marketing are done in a fragmented fashion: speak here, put out a press release there, maybe have a booth somewhere and be on [...]
I am loving the black and white squares that are showing up everywhere in the US (they are already big in Japan). So much so, that I even put one on my business card to link to my About.me page, which is also a great way to provide additional contact info and extend [...]