As I mentioned in the post, WHAT is PR and marketing?, PR is about connecting with your audience.  We now need to build multi-directional communication not just key messages, ads and banners.

Here’s a good perspective in the Huffington Post from my former agency, Porter Novelli, about why it’s called “public relations.”

The WHY, What, When, Who and How of PR & Marketing

Public Relations (PR) and marketing is the voice, eyes and ears of your organization.  It helps connect you to your target audience and drives the right people to your company or organization so you can accomplish your business goals. Every business [...]

The Why, WHAT, When, Who and How of PR & Marketing

PR is about reputation.  It helps people understand what your organization does and why it does it.   As the eyes and ears of the company or organization, it monitors the marketplace to understand vital shifts in business and audience. As the voice of the company or [...]

The Why, What, WHEN, Who and How of PR & Marketing

PR & marketing is done at almost all stages of a business cycle from start-up idea to product.  It is often used to increase awareness and show value when a company needs to:

Secure funding Recruit employee, partners and collaborators Prepare for first IPO Execute a marketing [...]

The Why, What, When, WHO and How of PR & Marketing

In client-based organizations, every employee is doing PR and Marketing, especially anyone who interacts with a client.  Although the burden level differs (e.g. sales directors and leads must have a much higher working knowledge than a project coordinator), yet everyone must understand the core business messages and values to [...]

The Why, What, When, Who and HOW of PR & Marketing

PR & marketing is done in alignment with business goals.  When done right, it is more than the sum of the parts.  Many times PR & marketing are done in a fragmented fashion: speak here, put out a press release there, maybe have a booth somewhere and be on [...]