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"Social Media"
Social media – it is everywhere, but is it right for your organization? Here are a few questions to help figure out whether social media can help your organization.
What are your goals (in general) for your business? Does it have to do with connecting people to information you have or motivating them to do something? [...]
You formulated a social media strategy, you have an editorial calendar of content and you are ready to interact with your followers (both positive and negative). Every one has been prepped on the social media team, and it all is running smoothly…
…until…
An employee tweets on their own personal account something that sends the [...]
On an episode of “2 Broke Girls,” Kat Denning’s sarcastic character, Max, quipped, ”Twitter is stupid, and Instagram is for people who can’t read.” We will unpack that statement a bit more later, because Twitter does have it’s moments (good and bad).
Instagram is definitely on the rise and with that the worry that it will [...]
This week Xconomy unveiled their Facebook page. The big news organizations, like New York Times, have already been on Facebook for some time. So what does this mean for small organizations, like early-stage biotech companies, do you need a Facebook page?
The cons are that it does require content, management and monitoring. The pros [...]
